http://news.bbc.co.uk/2/hi/6638423.stm?lsm
by --B
Wed May 9th, 2007 9:28am
(from #bor)
[score: 583 | approval: 89%]
The Helvetica font is celebrating its 50th birthday. You've probably seen it a thousand times today. Why?
At this moment in boardrooms across the globe, captains of industry are leafing through sheet after sheet of typefaces. There are hundreds of choices, but many of these movers and shakers don't take a lot of leafing before plumping for Helvetica.
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Choose a wacky typeface in your logos or advertising, and turnover may suffer.
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