http://www.engadget.com/2006/06/07/pepsi-posters-let-you-plug-in-your-headphones/
by oblio
Thu Jun 8th, 2006 2:33pm
(from #bor)
[score: 759 | approval: 100%]
While the idea of plugging our headphones into the same jack as every Tom, Dick, and Harry on the subway is slightly off-putting, we can't fault Pepsi for their innovative new advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unp
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